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Generational Divide Over CBD Products

Study finds age-based differences, but all are actively seeking information about this ingredient.

How one feels about CBD products can often be attributed to one’s age, according to a new, two-year study from marketing agency Colman Brohan & Davis, Inc. (CBD Marketing) that shines a spotlight on generational differences in the use of non-THC CBD and CBD-infused products . The study also focuses on the important role social media plays in influencing how the “CBD experience” is shared online with friends and communities of interest. The new report, “How Online Word-of-Mouth is Influen...

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